According to Black News, Zandra Cunningham, a 2018 Young Futurist, has landed a potentially lucrative partnership with Target Corp. to help bring her her eponymous plant-based line to Target's coveted fashion-forward audience.
The 18-year-old entrepreneur from Buffalo, NY. Inked a unique deal with the retail giant, in which Target will offer shelf space in its stores dedicated to the Zandra Beauty line, as well as an exclusive Zandra Beauty gift box, which will include a sample of each of her nourishing hand & body lotion, exfoliating sugar scrub, and acclaimed lip and body balm.
According to Zandra, her passion for entrepreneurship started when she was around 9 years old. A passion she developed out of her frustration with her Dad's refusal to buy her Lip balm.
The situation would force the young entrepreneur to create her own. " His NO forced me to do the work".
At 10 years old she had launched her own line of beauty products under her Azaria's Innocence brand. Her original line of lip balms and Shea body butter were sold at local Farmers Markets in the summer of 2010.
Her new deal with Target, many believe will help grow sales and create strong brand awareness with the backing of Target's deep understanding of consumer behavior and a robust retail and logistics infrastructure.
“This is yet another dream come true for me. I am working hard to pave the way for other indie brands with teen CEOs,” Cunningham continued. “My journey hasn’t been easy but it will forever be worth it. I am on a mission to shatter the status quo, and with partners like Target, I am making that happen.”
“I am so excited to offer my unique brand of American made yuck free products in an exclusive gift box designed specifically for Target,” Cunningham said in a statement.