56 percent of Facebook users say they follow companies to keep up with their products and services.
Social media traffic to eCommerce sites has seen a significant increase over the last 3 years. There was a 200% increase in the flow of social media traffic to brand sites between 2014 and 2015.
Despite these staggering numbers, many companies have not quite figured out how to take advantage of this growing phenomenon.
Check out the infographic below to see why you should have a social media marketing strategy going forward.