Linkedin native videos are five times more likely to start conversations among users than any other forms of content.
Gone are the days when LinkedIn was viewed as merely a boring B2B social media platform. A place to go to build serious professional relationships. In a continued effort to appeal to a wider audience and improve user experience, Linkedin launched native video in 2017. This new feature allows users to upload videos to share.
Linkedin native videos generated over 300 million impressions over a twelve month period. According to the Microsoft-owned social networking site, native videos are five times more likely to spark conversation among users than other forms of content.
What is Linkedin native video?
Native video is a robust, feature-rich tool designed to allow Linkedin users to share content in the most digestible way available today. Video is the most consumed kind of content online and via mobile.
Linkedin video aims to allow users to upload professional videos to share with other users. The most popular types of videos on the platform are videos of members giving career advice, words of inspiration, and how-to, entrepreneurial-type videos.
How Entrepreneurs can benefit from native videos
Business owners and marketers can position themselves to benefit immensely by building a content sharing strategy around native videos. Videos are the best way to share your brand's story in this new fast-paced digital environment.
Videos are already popular and well-adapted by the general public. Get this, 45 percent of people watch more than an hour of Facebook or YouTube videos a week, More than 500 million hours of videos are watched on YouTube each day, More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years, and 87% of online marketers use video content. As an entrepreneur, you simply cannot afford to avoid video as part of your digital marketing plan(s).
With a highly focused content distribution strategy built around Linkedin native video, you, the entrepreneurs will have the opportunity to reach a targeted audience who will not be distracted by other types of trivial videos. These folks will be in professional mode and ready to absorb your content. Research from Cisco Systems found that 75% of business executives watch work-related video weekly.
Video Marketing Engagement by the numbers.
51% of marketing professionals worldwide name video as the type of content with the best ROI.
Marketers who use video grow revenue 49% faster than non-video users.
Sixty-four percent of consumers make a purchase after watching branded social videos (via tubularinsights).
59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
Social video generates 1200% more shares than text and images combined.
Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017 (via tubularinsights).