Why Facebook Advertising is Effective for Reaching a Global Audience

The social media giant has, over the last decade built an enviable arsenal of tools aimed at helping small businesses attain global reach.

This may come as a big shocker to no one that Facebook presents a clear, perhaps the clearest and most consistent means to easily connect with targeted audiences around the world. The social media giant has, over the last decade built an enviable arsenal of tools aimed at helping small businesses attain global reach.

In fact, most of Facebook's R&D dollars seems to have been invested in the construction of a platform that makes it easy for small businesses of all kinds to peddle their offerings in countries all over the world. There are many reasons why small business owners should, in 2019, seriously consider utilizing Facebook and social media as a whole in a multi-national marketing strategy.

Affordability

Truth is, for the most part, one can significantly drive down ad spend on Facebook by strategically engaging overseas audiences, especially in developing nations. It goes without saying that this approach mostly works for specific, non geo-based businesses offering software services, consulting, etc. Simply put, you will end up spending a whole lot less on your Facebook Ads if you focus on an overseas audience.

Up and running fast

Your Facebook ads can be set to launch super fast. In mere minutes for the most part. You start reaching thousands of people today. If you are looking for a fast way to drive traffic and conversions from a local and international audience, Facebook advertising is the best option for your marketing campaign.

Highly targeted

With the Facebook Ads interface, one can choose a targeted audience with specific identifiers. You can setup your ad campaign to reach folks from all over the world who fit into certain, carefully selected demographics. You can target folks in Mumbai, ages 30 to 40 who are fans of Beyonce and like Microsoft. You can choose to have your ads only seen by women in Mombasa who follow Pink, etc.

Deep Analytics

There is no guessing with Facebook advertising. The results are measurable. And, the numbers will speak for itself. You will be able to see how many impressions, clicks, and conversions you are receiving. In order to track conversions, you will need to install conversion pixels on your website to track the activity. This is something that your Facebook advertising specialist will help you with.