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Why Email?: 7 Reasons Why Email Should Be Part of Your Marketing Plan.

Updated: Dec 19, 2019

The Return on Investment for Email Marketing Is 38 to One.

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Believe it or not Email marketing is still, even with so many social media platforms out there, the most effective and least expensive way for entrepreneurs and small business owners around the world to market their products and services.




Even in 2019, and as we approach 2020, Email marketing is still one of the most effective ways brands connect with their audiences around the world. Plus, it is now easier than ever, due to the worldwide proliferation of apps and mobile technology as a whole, to reach folks with email.


The Average Email Open Rate Across All Industries Is 20.81%

Applications like Gmail for mobile and Outlook allow users to be notified upon receipt of a new email message, making "checking your email" much more convenient than in the past.



A recent survey by AWeber of 100 top marketers found that:


  • The Return on Investment for Email Marketing Is 38 to One.


  • 68% of Millennials Say Promotional Emails Have Influenced Their Purchase Decisions.


  • Shopping Cart Abandonment Emails Sent Within an Hour Boost Conversions By 6.33%.


  • 55% of Consumers Like Email Messages Containing Relevant Products and Offers.


  • 73% of Email Marketers Send Emails At least Weekly.


  • The Average Email Open Rate Across All Industries Is 20.81%.


  • People Referred to Loyalty Programs Spend an Average of 13% More Annually




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