Updated: Jan 18
The retail giant hopes to boost customer loyalty and improve shopping experince with its Amazon Prime-like subscription service.
Touted as a competing service to Amazon's highly successful Prime program, Walmart on Tuesday announced plans to make its Walmart Plus subscription service available to all U.S customers starting Sept. 15.
As part of a $98 a year or $12.95 a month subscription, members will have access to free deliveries on over 160,000 store items including toys and groceries. Customers will be required to spend at least $35 to qualify for free delivery.
The company plans to transition its already existing "Delivery Unlimited," service into Walmart Plus as part of the overall launch. Members of Delivery Unlimited will automatically become Walmart Plus members.
The Bentonville, Arkansas-based retailer has also, over the past ten years made significant investments in services like curbside pickup and next-day and two-day delivery.
Plus members can use the Walmart app to scan and pay for items while they shop without having to wait in line.
Plus members will also save 5 cents a gallon at all 2,000 Walmart, Murphy USA, and Murphy Express fuel stations.
The retail giant is also currently in talks with Microsoft to buy the U.S assets of social media company TikTok in an effort to boost its advertising business.