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Video or bust: Why Your Social Media Content Strategy Should be Video-based

85% of internet users in the United States watched online video content across all their devices.

Believe me when I tell you that your social media campaign lives or dies based on the type of content you use. I kid you not. I know this may sound a bit dramatic, but this is a fact. Different types of audiences in different geographies respond differently to different types of content.

Details is everything

Needless to say, the social media landscape regardless of which platform you use isn't one built for long-form reading so it is best not to make your ads too text-heavy.

Video, when selling visual products and services works best. It is best to dig a little deeper into any type of research material out there to see which types of content will work best for your type of business.

You can also simply do a careful analysis of what types of content your closest, most successful competitor uses.

See which types of content they use for which types of ads. You will be surprised how much you can figure out about what works in your industry by checking-out what the “winners” in your space are doing to stay ahead of the game.

Content that moves mountains

According to social media research agency, Social Monday, one must either inspire folks with their content, get folks to think, or motivate emotionally to build momentum on social media.

The five types of content through which you can communicate any one of the discussed ideas are ebooks, interactive content, positive content- emotional motivation is best when done in a positive way, user-generated content, or visual content.

Video reigns supreme

Video is still king of all content as far as social media is concerned. Video resonates across all platforms and countries. According to wyzowl (, 87% of businesses now use video as a marketing tool.

96% of people say they’ve watched an explainer video to learn more about a product or service.

79% of people say a brand’s video has convinced them to buy a piece of software or app. 68% of people say they’d most prefer to learn about a new product or service by watching a short video.

This makes video more popular as a learning tool than text-based articles (15%), infographics (4%) presentations and pitches (4%) ebooks and manuals (3%).

Social Media Video Engagement Roundup:

  • Online browsers, shoppers, etc. Enjoy video more than any other type of content - 85% of internet users in the United States watched online video content across all their devices.

  • A recent spike in demand for more video content by consumers is causing more and more brands to find ways to make video a big part of their social media, and overall digital marketing plan. Even companies that have never considered themselves "videoable" must now face the reality that they must "video" or be left behind. According to Hubspot, 54% of consumers want to see more video content from brands they support and/ or follow on social media.

  • Video has also been a great way for marketers, big and small to inexpensively attract new customers. The relevantly quick ramp up of video as compared to other marketing campaigns has also gone a long way to help brands of all sizes seize the opportunity to create highly effective, yet budget-friendly content to share online. Wyzowl reports that 87% of marketers use video as a marketing tool.

  • Video is great at producing handsome returns. According to Animoto, 88% of small business owners and Marketers are satisfied with the ROI of their video marketing efforts on social media.

  • Video is also a great way to generate quality sales leads. There are many reasons why Marketers are increasingly warming up to the idea of using social media as a lead generation tool. The most significant of these reasons is the ease of use of various social media platforms, the effectiveness of videos, and the details most social media apps provide as far as their users go. Optinmonster reports that Video Marketers get 66% more qualified leads per year.