Three Must-read Books for Entrepreneurs to Help Prep for 2020

These sales and business books will help you plan for the year ( in business) ahead.

As the world turns, and with 2020 quickly approaching, this time of year is typically a period of reflection.


Reflection, planning and strategizing. As entrepreneurs, we plan for the days, weeks and months ahead as we take some time off during the holidays.


Time best spent with family and friends. Even still, this is the time of year to catch up on some reading.


With that in mind, here are the top three business books, in my opinion, to help you plan for a prosperous 2020.


1. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers.

By Ben Horowitz


Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.

While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies.

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2. Startup Monday: How to tackle some of the often overlooked challenges you will face while trying to grow your Startup company

By FRANK DAPPAH


Startup Monday is an easy-to-digest, straight-to-the-point book about Leadership, growth and corporate culture. This 160-plus page book is my latest attempt at helping any entrepreneur or business owner out there, based on my own personal experiences, navigate the unique set of challenges one faces when trying to grow a Startup company that has started to gain some momentum. This book touches on topics like recruiting and retaining talented men and women, raising growth capital, and building a healthy, non-toxic corporate culture.

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3. PROSPECTING BY THE NUMBERS: An Independent Insurance Agent's Ultimate Guide to Prospecting

By GATHONI NJENGA



As an Independent Insurance Agent, your main job is prospecting. Sure, you will frequently conduct client meetings and make service calls, but none of this will be possible without prospecting. So what exactly is Prospecting? Prospecting is the first step in the sales process, which consists of identifying potential customers, aka prospects. The goal of prospecting is to develop a database of likely customers and then systematically communicate with them in the hopes of converting them from potential customer to current customer. I wrote this book to help you do just that.

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