The Social Matrix: The Power of Social Media Marketing ( The Numbers)

Updated: Dec 19, 2019

From Fortune 500 multi-national conglomerates to local mom-and-pop retailers, all kinds of firms can find and engage global audiences via the power of social media.

Vancouver-based digital media giant HootSuite unveiled its new Vancouver office to journalists
75% of consumers like when brands use humor in their social media posts/campaigns

The dynamic nature of the ever-expanding social media landscape provides endless marketing opportunities for organizations of varying sizes and types. From Fortune 500 multi-national conglomerates to local mom-and-pop retailers, all kinds of firms can find and engage global audiences via the power of social media.


One of the truly remarkable powers of social media - besides the large user base and connectivity, is the diversity of types of content that can be disseminated across multiple platforms to folks in many countries.


For the purpose of Content Marketing, platforms like Facebook and Instagram lay the groundwork for marketers to share text, video, photos, and so much more. I believe that Social media, from a small business owner's perspective, as a tool to help reach new audiences is probably the most powerful development in marketing over the last 20 years. Very few media channels rival the power and reach of social media.



Taken together, the various social media networks out there provide even the most cash-strapped entrepreneur with a real means to connect and tell the whole world about their products and services.


Firms like Kabbage and Podio have found millions of users for their products by investing heavily in social media marketing.


Kabbage offices


The numbers

If you take a quick look at the statistics associated with social marketing and social media automation, you will find that:


• 77% of consumers are likely to buy products and services from brands they follow on Social media.


• 75% of consumers like when brands use humor in their social media posts/campaigns


• 86% of consumers say they want brands to be honest when it comes to how they interact with them on social media


• 83 % of consumers and Facebook users prefer brands to show personality within their posts and other types of content they share.


• 75% of consumers believe there’s value in brands exhibiting humor on social, only 36% are willing to purchase from brands they believe are funny.


• 40% of consumers don’t want to see personality from Government agencies on social.



When taken together, these numbers ( among others) gives any small business owner or entrepreneur a clear picture of the expectations of audiences around the world when it comes to social media engagement.


One can build a robust social media marketing system based on the unique needs and wants of their target audience.

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