State Of Email Marketing- 2019 and Beyond
Streamline your approach to Email Marketing, review these latest trends.
Email Marketing is still alive and well today. The goal of this guide is to highlight a few of the latest Email marketing and marketing automation strategies developed and deployed by companies like yours to engage their existing customers and attract new ones.
It is super important to keep up-to-date on the newest techniques, strategies in email marketing to help grow your business.
In 2019, Email Marketing is still one of the most effective tools in digital marketing, so staying up-to-date with the latest developments is very important.
In spite of all the latest innovations and new technologies in digital marketing, email marketing remains one of the most efficient, and effective ways to reach and engage your desired audience.
The power of email marketing lies in its ability to provide businesses of all sizes and industries an attractive return on investment. A recent Emarketer study found that the average rate of return of email marketing ( across all industries ) is 122%. That’s 4x higher than any other digital marketing channel.
Email marketing continues to be the main driver of any digital marketing strategy in most organizations. Why? It is a truly affordable way to customize the content delivery and value proposition process.
With the rise of Email marketing Automation, Firms in any business space can help deploy educational material to help educate and engage their customers. Companies like Netflix and Slack have found great new ways to help on-board and engage their customers for a fraction of the cost of other forms of customer engagement.
Automate and improve Lead Nurturing
For business Entrepreneurs, email marketing can be a very successful tactic to help improve sales and overall conversions. This is because a well-planned, and executed email/email automation strategy can help deploy a fully customized on-boarding process.
Thereby helping to seamlessly move your leads through the marketing funnel closer to making a purchase.
For Example, you have your first interaction / Meeting with a potential client who does not convert immediately. She needs more time to look over your proposal. Perhaps she just needs more information or motivation to make a purchase.
You take her email address and drop it into your customized onboarding email sequence, with each email clearly stating a Call to action (CTA).
With the use of Email marketing, you can keep in touch with the interested party while providing them with the information and encouragement they need to make a purchasing decision.