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Marissa Mayer's Lumi Labs launches Holiday helper

Holiday Helper is the first app out of Lumi Labs. The former Yahoo Chief's latest venture.

Almost three years after stepping down as chief executive of Yahoo, Marissa Mayer is back with her new startup, Lumi Labs. The former Yahoo boss' new startup is a collaboration between herself and Enrique Muñoz Torres, also a former executive at both Yahoo and Google. Most recently, Torres served as SVP of Search and Advertising at Yahoo.



Housed in the previous startup offices of Google on University Avenue in Palo Alto, Lumi Labs seeks to



"Apply artificial intelligence to everyday, mundane problems: keeping contact information up-to-date, scheduling, making plans, forming groups for communication and sharing".



Holiday Helper


"Lumi Labs Holiday Helper makes getting updated mailing addresses easy and organized."



The company's first software application is meant to help folks organize their contact lists to make sending out cards and gifts easier during the holidays.


The app basically works like this:


With the help of Artificial intelligence and machine learning, Holiday helper will automatically send out emails to all your contacts asking them to update their mailing addresses and other contact information. The app then compiles a list that can easily be printed out as mailing labels.


The app is currently a desktop-only deal. According to an interview with the New York Times, Mayer hopes other developers will be inspired to create other versions, even mobile versions of the application.


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