How To Use Social Media Effectively To Promote Your Business

Social media has created a reliable platform where companies can share valuable information with their customers.


By now, we can all admit that Social media has become a huge part of the lives of many people around the world. Gone are the days when platforms like Twitter and Facebook were seen as mere distractions.


Beyond facilitating meaningful connections between individuals, these social media destinations have also become essential tools for brands to connect with desired audiences.


With more than 3 billion social media users worldwide, using these platforms to promote your business is a must. 


Try these niche techniques to help grow your business via Social Media


Share Information with Clients Faster

Social media has created a reliable medium where companies can effectively and cheaply share valuable information with their customers.  This is unlike the old days where information delivery was dependent on emails and media advertisements. With social media, you also get to reach many people within a very short period. 


Increase your Brand Awareness

Your social media presence makes it easy to connect with your customers. This connection creates a personal relationship with your clients hence retention. Your customers also get an easy way to reach out to you and air their views about your products and services. 


However, you need to realize that it takes more than your online presence to maintain customer loyalty. Customers expect almost instant answers to their questions, which mean you should monitor your social media 24/7. If you cannot manage on your own, hire a social media administrator to handle it. There are also tools like Hootsuit or Zendesk to make this task a bit easier.


Increase your Website Traffic and Ranking

You can use social media to direct traffic to your site. Another benefit is that getting many post shares increases your ranking on Google, ensuring that your website shows up in the top portion of search results in relevant searches. But to get these many shares, you need to make sure your content is relevant and captivating.


Geo-Targeting Content

Sometimes, your services are not meant for everyone. Social media and especially Facebook and Twitter give you an opportunity to select your target before posting. By using geo-target, your content is available to only relevant people. This marketing strategy is effective in minimizing high ad rates.


Know what your Competitors are Up to

Your competitors are on social media too. Just like you, they like keeping their clients updated. Take this opportunity to learn what it is that they are offering or doing better. It might sound like spying but if it’s going to help you improve your methods, well then, I see no problem with trying it. It is one sure way to remain relevant in a highly competitive business environment. 


Gain Converting Leads

Many people who will follow your social page are, for the most part interested in your content or products and services. Chances that they will contact you looking to do business with you are high. With strategic marketing, you stand a chance at converting some of them into paying customers.



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