As Facebook works to create tools to fight Russian interference, Fake news and a whole host of issues that have come up due to the global proliferation of the platform, the company seems to be poised to release an arsenal of new tools for marketers and publishers. In a recent press release, the company announced the introduction of "Subscription Groups for Admins".
This new feature will provide Facebook Group Admins with the tools needed to initiate and manage paid subscriptions. This feature is currently in test mode with a handful of Admins, but the company has plans to make this feature available to all group admins in the coming weeks.
"We hear from group admins that they’re looking for ways to help them earn money to deepen engagement with their members and continue to support their communities. Many admins do this today by creating an additional subscribers-only group that sits alongside their existing group and rely on additional tools to track and collect payments. Subscription groups were created to make it easier for admins to provide these experiences with built-in tools, and to save them time so they can focus on offering members-only content. For members, they’re now able to sign-up and manage their subscription through the Facebook app for iOS and Android".
What is Subscription Groups for Admins
Subscription for Admins is essentially a group of tools Facebook will eventually make available for all group admins, allowing them to earn revenue from some of their group members. This slight shift in approach with social media platforms will allow for small businesses and entrepreneurs to earn a healthy stream of revenue from their social media audiences. Those with "large" followings stand to benefit the most as most social media companies look for ways to encourage quality content creation. Youtube also recently started offering a similar feature.
The social media giant is starting to allow Group admins to charge $4.99 to $29.99/mo for access to special sub-Groups full of exclusive posts. A small group of parenting, cooking and “organize my home” Groups will be the first to get the chance to offer these options to their current and new members.
How it works
From the group Admin's perspective, once you are able to access these subscriptions tools, you will be able to send invitations to your group members to check out the paid versions of your group. Users will see a preview card which will briefly outline what premium content they will get access to and the cost of the subscription. If they want to join, and they’re already an approved member of the larger free group, they’re charged the monthly fee right away. Users will be billed on that date each month. Users who cancel their subscriptions mid-cycle will still have access to the content till the end of the billing cycle. The platform is unlike other subscription patronage platforms like Zoho Subscriptions, Patreon, Paddle, etc.