As an Entrepreneur, you simply cannot afford to miss out on this great opportunity to get the word out about your product or services to this wide community of users.
With over 1.9 billion daily active users, Youtube, believe it or not, is the second most visited site on the Internet. Second only to Google.com. 50 million of those users are content creators who upload 576,000 hours of video to YouTube every day.
As an Entrepreneur, you simply cannot afford to miss out on this great opportunity to get the word out about your product or services to this wide community of users. Folks love Youtube for the same reason as they enjoy spending time on platforms like Instagram and Pinterest. For the most part, these apps do not require much effort to consume data and are highly visual.
1. Use Good Descriptive Titles
Choose a good descriptive title for your video with good keywords. Use terms like “how to,” “why does,” etc.
When you blog about your video, make the blog title the same as the video title and make sure the title tag of your page matches the title of the blog post and video.
When ranking videos, Google primarily considers the match between search keywords and the video title. Google likes it when the title tag of the page matches the title of the video, and will give a higher weighting for results where this is the case.
2. Write a Good Description
Don’t just put a few words in the description of the video. Tell a story using your keywords. Add your whole site URL at the very top of the description, including the http://. This puts a link back to your site in the description. Transcribe the video.
3. Keep it short.
Shorter videos are better 1-2 minutes. Hook viewer in first 10 seconds – Expect to lose 20% of your audience within first 10 seconds of playback. Check your YouTube Insight Hot Spots to find where you’re losing people. More about this in last tip.