Twitter has quickly become an indispensable tool for marketers and celebrities to connect with their respective audiences in real time.
Twitter has quickly become an indispensable tool for marketers and celebrities to connect with their respective audiences in real time. The most recent statistics show the social network with 336 million monthly active users worldwide as of the first quarter of 2018. Twitter presents brands and other organizations with a tremendous opportunity to increase global and local brand awareness.
Here are five simple tips to help you grow your brand's Twitter presence.
1. Use Emojis
Emojis are a great way to spice up your profile. They are loads of fun, too. There are tons to choose from. Using Emojis can help increase brand awareness and connect with affinity groups on Twitter.
A useful tip from Sam Hurley is to use them in your name, bio, and tweets. You will notice, on Twitter that most of the top influencers do this. Try it.
2. Retweet other people’s posts
You can build a large following and increase credibility by retweeting other people's content. It is super easy to do this via the "Retweet" button. Retweeting posts from popular blogs and sites in your niche will raise awareness of your brand and help start conversations around your content as well.
3. Repost strategically
There are some who would disagree with this point. However, when done in a strategic manner, reposting can help boost your visibility on Twitter. Reposting older content will help draw more attention to your brand and also save time and money on content creation. Use tools like Outpost to thoughtfully schedule your reposts.
4. Look into Twitter for business
If you are serious about building a large Twitter following for your organization or brand, then I would encourage you to check out Twitter for business. I know you are getting their email promotions. Check it out, it is pretty inexpensive and very effective at promoting your content to a target audience for pennies on the dollar.
5. Hashtag the heck out of your posts
It's hard to talk about Twitter and not cover hashtags. Hashtags are used to categorize your tweets and arrange them into groups of similar content. Use as many as you can within the body of your tweets. #Hashtags help others find your content across multiple platforms. They help include your content in larger discussions, increases the visibility of your brand on Twitter, etc.