Good email subject lines for introductions and more.
Email marketing, even in 2019 is still the most effective means by which small to large organizations get their brand messaging out in the marketplace. According to digital marketing research firm Wordstream, 86% of business professionals prefer to use email when communicating for business purposes, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. These are just a few examples of the consistent power and potency of email as a marketing channel.
What makes a good email subject line?
Email marketers and Entrepreneurs, these days are haunted by the dilemma of having to wear many hats while trying to start and/ or grow their businesses. We are all super busy trying to grow our contact lists while planning and executing an overall marketing strategy.
In the midst of all the chaos, we sometimes neglect the importance of writing effective subject lines for our email campaigns. A great, subject line has the power to move your subscriber to take time out of their busy days to read our messages.
Quality subject lines are a crucial part of any email campaigns. A great subject line should be able to motivate a subscriber to click through to take action on your landing page, and make a purchase, or subscribe to your service.
Great subject lines will allow any email marketing campaign to flourish, connecting you to your intended audience. In this guide, we will look at some effective email subject lines. These subject lines have been used by other firms to drive growth.
Elements of a great email subject line
A Unique Subject line
Most subscribers need a good reason to open your email message. It is very important
that your email message headline provides a good reason for a subscriber to want to
read your message. Try to use unique phrases, sound natural, use information unique
to the subscriber etc.
Show Preview Of Your Message/ Offer
A good email subject line should give the reader a pretty good idea of what the message is about. Your subject line should offer a summary of your message. Use the valuable space here to let the reader know exactly what your message is about.
Show Initial Value
A well-written Email subject line lets the recipient know what’s to gain by reading your message. Don't be afraid to tell the reader about any discounts, right in the subject line.
Maintain Professional Etiquette
It is encouraged to allow your email subject line to portray your brand attitude. It is not a bad idea to show some character and to be playful while maintaining a professional tone.
Keep it SHORT and sweet
One of the most important rules in email marketing- as it relates to subject lines is to keep it short and to-the-point. Refrain from being unnecessarily verbose or vague. Do your very best to keep your subject lines under 50 characters. Write a subject line that gets your whole point across in as few words as possible.
Let your Brand Persona shine through
In the age of Twitter, Instagram, and Facebook, consumers have become accustomed to brands letting their hair down. Try not to be too formal. Feel free to use well-known, but modern terms. Do not be afraid to use emojis, stickers, etc. Let the reader know exactly what kind of company you are.