Here is how small business owners and entrepreneurs can beat the big guys at their own game.
Few realize this but small businesses and startups beat big businesses and sometimes even unseat the big guys all the time.
Oftentimes, the smaller nimbler players are able to offer more innovative products and customer service, leading to entrenched players missing out on growth opportunities.
I mean, we know the story of how Netflix, a scrappy upstart was able to eat Blockbuster's lunch. Yahoo at one point ruled as the king of search while the guys at Google were just starting out.
In both cases, the big guys missed an impending change in the way their customers would prefer to consume their products, leaving room for the smaller guys to fill the void.
Here is how you too can beat the big guys at their own game.