How Often Should You Post on Social Media in 2020?

Updated: Dec 19, 2019

According to a study done by Buffer, the Social media marketing consulting firm, Accounts that shared some kind of content at least once a day maintain a more engaged audience, plus are able to quickly grow their following.

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Social media Influencers and Small business owners often ask this million-dollar question - "How often should I post to social media?" Sounds familiar?


2019 is almost gone. If you are curious about how to make your engagement on social media count in 2020, this post has been made with you in mind. The simple answer is that there is no straight formula for your social media success.


You already know that social media is heavily dependent on numbers. For you to get the right content to your followers, you need to execute your strategy well. However, social media is very dynamic and faced with new trends and technologies. In fact, as a small business owner, this might be difficult to keep up with as you have other pressing business and personal matters to deal with on a daily basis.


With several years of experience in this field, we have discovered that consistency is key. It helps you not to post too often and annoy your followers or post too rarely and risk losing your followers.



A few experts have looked into the same issue and proposed different strategies. SmarterQueue explores the concept of diminishing returns. They argue that if you put in the work, you deserve the reward. In other words, the ideal posting frequency makes sure that the time and effort you put is rewarded in different forms of engagement such as likes, shares, clicks among others.



Many social media managers suggest that you can know your optimal time to post by checking on various research data online. The truth is that optimal times vary per company and brand and one thing may work out for you while the other might not. This article will provide you a starting point that you can build your own optimal schedule on.



Let us now dive into the different social media platforms and see how often we should post so as to get the best results.


How often should you post on Facebook?


On Facebook, it is advisable not to post too frequently as fans may get frustrated with too many posts. You should post once or twice per day.


According to Buffer, you can post twice a day before you can start receiving engagement of likes and comments.


On the other hand, according to Hubspot, how often you post on Facebook depends on your followers, their age range and interests, their Facebook habits among other factors.


We further sought more data from Socialbakers who said that the frequency differed for two types of companies: brands and media companies. The latter, they say, can post different stories several times a day while brands should only post once a day, except for news.



How often should you post on Twitter?


Twitter has a fast-paced nature and therefore it is advisable to share more content on the platform, especially if it’s relevant and interesting to your followers.


According to Buffer, businesses should post three times per day or more. In addition, their data findings are backed up by a study by Track Social Study that reported that you could post up to 30 times a day and still see definitive positive engagement.


According to Constant Contact, the minimum times you can post is five times a day with no maximum.


How often should you post on LinkedIn?


LinkedIn is considered a professional platform that is ideal for networking with other professionals and business owners. That being said, it is imperative that you only share appropriate, business-related content on Linkedin.


With the recent rollout of Linkedin Videos, entrepreneurs and professionals now have even more options when it comes to the types of content one can disseminate on the professional networking app.


According to Buffer, you should post once a weekday, which means 20 posts per month.

The same view is shared by Constant Contact who states that the minimum number of posting is two times per week with the maximum being five times per week.



How often should you post on Pinterest?


Pinterest is a great platform for engagement for the more visually-inclined amongst us. For your pins to be found easily, you should post more frequently as compared to some of the other social media platforms mentioned here in this post.


According to Coschedule, the best results are realized after 30 pins of content a day.

A similar opinion is held by Buffer who suggests that you should pin five times a day or more, for better engagement.



How often should you post on Instagram?


It is recommended that you post at least three times a day on Instagram.


According to Buffer, major brands post on average of 1.5 times per day to Instagram.


While Adobe also holds that you should post at least one photo per day, they say that it should be consistent with your brand and goals.



Final thoughts


If you have any quality content that will add value to your audience, share it. As seen above, every social network has different rules for posting. If properly implemented, you are likely to optimize your business’ ability to connect with followers around the world.


However, the opposite is true. If whatever you’re posting is not intended to bring value to your audience, do not post it. In addition, social media involves a lot of attention to analytics and experimentation.


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