Social media marketing is essential, in today's hyper interconnected environment, to the success of any business, large or small.
Are you feeling overwhelmed by the rising tide in different social media platforms being invented, it seems like every day?
Social media marketing is essential, in today's hyper interconnected environment, to the success of any business, large or small. It provides a great platform with outbound marketing strategies where messages are sent to existing and potential customers in one way. This leads to direct interaction between the customers and the business. This may cause small business owners to feel pressured by social media.
You may feel pressured to be on each and every social media platform, posting after every hour, and constantly engaging your audience.
To help you get the best engagement and business from social media, we’ve reconciled 3 best social media practices that you can use as a small business owner:
Pick the right social media platform.
Social media is one of the best ways to market your small business to a target audience. According to Yahoo Small business, 50% of shoppers have made a purchase based on a recommendation through a social media network. In addition, Conversocial says that 67% of consumers have used a company’s social media for their support and 33% prefer to contact brands using social media rather than telephone.
Is your business online?
Every day, a new social media site springs up. We have enough of them to market your small business. However, every platform is unique and addresses a specific audience and business needs. Research and create accounts on the social media platforms that your target audience uses.
According to Hootsuite, there are more than 1 billion monthly active users of Instagram worldwide. Facebook is highest with about 2.32 billion monthly active users while Twitter has 321 million monthly active users.
Consider the right platform that best fits your products and services. For example, for videos, Youtube is a great choice. For display of pictures, Instagram is a great choice.
Create a content plan or calendar
Benjamin Franklin says that by failing to prepare, you are preparing to fail. As a business owner, do not just post. It is important to organize your posts daily, weekly, or monthly. According to Scrunch, a content calendar is your key to an organized content strategy.
In addition, it serves as a great communication tool for your content that will be used on each post. For example pictures, videos, hashtags among others. Also, it helps you to create goals and the strategies of meeting them and helps you to track your progress towards achieving them. Consistent engagement is a great strategy of converting users into buyers and this helps you to make more business.
Videos are a great tool for creating engagement and building a relationship with your customers. It has a great ability to grab the attention of the users easily and to keep them hooked.
According to Lyfe Marketing, social media videos are highly shareable. In fact, Facebook enjoyed a 258% increase in branded video views in 2017 while the Live videos receive ten times more comments than regular video.
Also, they say that videos help to connect with the Millennials emotionally and they could easily convert from social media users into long term buyers. As a business owner, you only need a good inexpensive phone, organized content and some confidence to shoot a Live video.
By following these 3 tips, you will not only increase engagement but also convert users into buyers through social media.