Updated: Feb 6, 2019
To The individual user, Facebook is simply a platform used to communicate with your friends and family, share news articles and catch up with old friends.
To The individual user, Facebook is simply a platform used to communicate with your friends and family, share news articles and catch up with old friends. For an entrepreneur or small business owner, Facebook is the most robust, cost-effective way to get your brand message across. FB's ever-growing list of tools helps business owners connect directly with a well-defined audience for pennies on the dollar.
Facebook Users by the numbers:
As of March 31, 2018, Facebook reports that it has 2.2 billion monthly active users on its site. That’s up from the 1.74 billion monthly active users reported in the last quarter of 2017.
Besides people over the age of 65, more than half of Americans in every age group say they use Facebook. Aside from YouTube, no other social channel has such a broad take-up range across age groups.
A recent survey from Forrester Research found that 34 percent of online U.S. teenagers think that Facebook is “for old people.” But while they may feel Facebook is the oldie network, they’re still using it: 76 percent of 12 to 17-year-olds use the platform.
Here are four reasons why all small businesses should take FB marketing more seriously:
1. Highly Engaged users
All available data shows that users spend an average of 700 billion minutes a month on Facebook. – the number of hours spent daily on FB by each member says a lot about how engaged users of the site tend to be . This means that users are really browsing the mentioned website and that the average user in your target audience is bound to come across your business page or profile.
Heavily accessed by mobile users – 350 million members access FB via their mobile devices making it the most requested service on mobile around the world. Gaining access to mobile users will open more opportunities for the growth of your business. Facebook has spent the last five to six years investing heavily in their mobile capabilities.
The site offers a much richer mobile experience when compared to other sites in the social media space. It will be a big boost to your business if you designed your site to offer a similar, seamless mobile experience as well. Allowing visitors to your FB page to easily transition to your eCommerce store or website.
3. Diverse User base
Used by diverse groups of internet users – though users are mostly youngsters, there has been a huge increase in 30+ and 55+-year-old people joining and participating. According to a survey conducted by Pingdom, 61% of FB users are over 35 years old so make sure that you communicate with your target the right way.
4. Used as a Resource Site
Although, not always a good thing, aside from personal use, members also log on to FB to research various topics of interest and to find new information. Take advantage of this by being the resource of relevant news and useful information.
Anticipate what your followers would like to know and post links to your website which are not just related to your line of business but valuable to your customers as well.