Direct mail, like cold calling and other forms of legacy marketing tactics, is often regarded as a lost art, dead. The proliferation of social media and the rise of digital marketing as a whole has left some new entrants into marketing confused and unsure which strategy will offer the best return on investment.
Some believe that older forms of marketing like Direct mail have no place of relevance in this new, hyper-digital environment. Nothing could be further from the truth. When it comes to marketing, one needs to realize that different demographics interact with content differently and for different reasons.
Take this, for example, 56 percent of customers find print marketing to be the most trustworthy type of marketing, and 70 percent of Americans say mail is more personal than the internet. So as you can see, it helps to research your audience to figure out their opinions on marketing and which forms they are comfortable with.