End the year on a high note with these four marketing ideas this season.
According to eMarketer, projected holiday sales 2019 during this holiday season is expected to exceed $1 trillion. Online sales are expected to reach $135.35 billion this year, a 13% slice of the entire holiday spending number.
Sales via smartphones and tablets known as m-commerce will drive just 6.4% of total holiday retail sales, it will be the fastest-growing shopping channel.
"Holiday spending growth will be driven by a consumer economy that remains robust, due to low unemployment, rising wages, a strong stock market and healthy consumer confidence," eMarketer principal analyst Andrew Lipsman said. "At the same time, rising tariffs, trade war tensions, stock market volatility and dampening consumer sentiment all weigh on the season's growth potential. A shortened calendar between Thanksgiving and Christmas also presents a challenge."
That being said, here are four tried and tested holiday marketing ideas to help boost sales and add to your bottom line.