Updated: Dec 28, 2018
How to build a 21st century content delivery system.
Most small businesses today have to have some kind of digital presence, whether via a simple Linkedin or Facebook page, or perhaps a website or blog, or all of the above. Companies looking to do business in this immensely digital age must set themselves up to be able to connect with audiences online.
At one point or another, the time and resources required to build and manage a digital infrastructure, while running other parts of your businesses will become taxing and overwhelming.
You will get to the point when you will need to be able to efficiently and flawlessly execute on both fronts. When that time comes, you may want to have a solid plan of action in place. You will want to map out a way to deliver valuable content to help attract new customers and service existing ones while running your offline presence as well. There are some key elements to consider at this point.
Embracing automation here can greatly improve the consistency and efficiency of your content delivery apparatus. Software applications like Outpost, Onlywire, and Hootsuite can greatly help build a robust content delivery calendar.
Automating delivery of your content will help free up your valuable time so you can focus on other aspects of your business.
By now you should know who your ideal customer is. You have been able to, using loads of data collected from your customer, build a complete customer profile. You know what age your ideal customer is, what they like to do in their free time, how much they earn, what age they are.
You can make a lasting impression by creating content specifically for your audience. Build a content strategy that is not only based on selling your audience something, but also being a valuable resource to guide them through other peripheral aspects of their lives.
You may be at the point where it would make a whole lot of sense to hire a dedicated content specialist. You can hire a part-time or full-time person depending on the size and complexity of your content marketing plan.
This person would be in charge of creating and/or delivering your content to your audience through your website(s), blog or social media platforms. Apps like Upwork can help hire a remote person to help with this unique task.