Updated: Dec 19, 2019
Moving your products and services online may have gotten a bit more difficult in this new all-digital app-ified world, but there is hope.
Ask any Marketer or entrepreneur, especially folks who primarily sell online and they will tell you how difficult it is to cut through the noise these days.
I mean, back in the early 2000's when eCommerce was just starting to pick up, and Saas was not really a thing, things were a bit more straightforward: You build a simple HTML website, integrate a shopping cart and sell your stuff.
Folks like myself had no issue moving things online and trying to make a profit while doing it. There were very few competitors in the game. Now things have gotten a bit more complicated. There are online stores all over the place, selling all kinds of stuff, at all kinds of low prices.
The big box stores at some point got in on the action, further thinning out profit margins for smaller operators. In the Software space, larger firms like Oracle and Apple have decided to fully enter the Software-as-a-service space with a "Take no prisoners " approach.
It's hard out here for a pimp. There is hope though.
Allow me to share one of the techniques I have used in the past to generate more sales, signups, etc.
Bundles. Bundles, Bundles
Here is the thing; Customers love bundles. Why? Because bundles offer value.
Most folks would love to and will jump at a chance to get all they need in one place, for a simple easy-to-understand price.
I am talking about bundles now because as you plan and set up an email marketing system, especially when you begin to automate a whole lot of your messages, you will start to look for ways to get your target audience to open your emails to read or watch a video on what you have to offer.
Just like how we talked about using quality content during our discussion on social media marketing, you will want to think of ways in which you can engage your audience.
This is super important for many reasons.
For one, you'll want as many people as possible to see your emails in their entirety.
Two, you will want to boost your “opens” to ensure that your messages do not start going into folks’ spam folders. And trust me when I say that they will If nobody opens your email messages, and as you continue to send tons of them via automation, your sending reputation could be diminished, which will hurt your delivery rates and could eventually cause your messages to stop going out altogether.
Your sending reputation is probably one of, if not the most important aspect of email marketing. Without an “acceptable” sending reputation your emails will not have success.
Use all available tools to make sure you are presenting value with each campaign. Offering value via bundles, and clearly labeling your emails as such will help boost your email opens and help you sign up more subscribers or sell more of your products and services.
Bundles are pretty easy to set up.
The key is to offer complementary products as bundles at slightly discounted prices compared to those products or services being purchased separately.
Amazon does a great job at offering bundles that make sense. Of course, they do so by using AI technology to determine which products their customers are more likely to buy as a bundle.
They also use historical purchase data to help create bundles to offer to their new customers.
I love receiving emails from Amazon offering bundles. I always open those emails to see how I can purchase what I need at a discount.