In Business, reading is truly fundamental.
It may come as no surprise to some that most successful entrepreneurs constantly seek out new information and insights. To a businessman or women, reading isn't only fundamental but utterly inexorable.
An entrepreneur must spend a considerable amount of their free time reading in order to stay one step ahead of the competition. It is a well-documented fact that titans of industry like Bill Gates, Warren Buffet and Mark Zuckerburg are all avid readers. Bill Gates even makes his reading lists available to the public.
Other than books read by famous entrepreneurs, here are five must-reads for 2019.
1. The Lean Startup, by Eric Ries
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty.
2. The Social Media Marketing Book, by Dan Zarrella
Discover how to crack the Facebook code! Facebook is the #1 social media network nowadays where it has more or less 1 Billion users on its database. Damn, that's a huge number. And if you don't use Facebook for your marketing campaign, you will loss a lot of money.
But we also can't deny the fact that, many internet marketers who also tried to use Facebook to market their business and failed.
3. Customer Service New Rules for a Social-Enabled World by Peter Shankman
Using social media, you can deliver amazing customer service–and generate an army of fans who’ll promote you in good times, and rescue you from disaster. Now, legendary online marketing expert Peter Shankman shows you exactly how to do all that–without spending a fortune! Shankman draws on his immense experience as founder of the online growth company HARO and marketing consultant to multiple Fortune 500 clients.
He presents straight-to-the-point solutions for building customer loyalty, trust, and credibility online–and rebuilding it when catastrophe strikes. Companies around the world are driving enormous value from online customer service at remarkably low cost. You can, too. Peter Shankman will show you how–step-by-step, right now!
4. Data Science for Business, by Foster Provost & Tom Fawcett
Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.
4. Strategic Leadership for Turbulent Times by M. Kriger and Yuriy Zhovtobryukh
In today’s organizations, it is no longer the CEO who acts as the sole strategic leader. From single individuals to larger teams and networks, leaders at all levels are infiltrating the formal organizational structure and making strategic leadership an increasingly complex endeavor.
In Strategic Leadership for Turbulent Times, Kriger and Zhovtobryukh shrewdly describe the true experiences of what employees encounter as internal and external environments evolve, and how to uphold the personal and organizational values which affect both human and social capital.
They examine how leadership strategies are used in real situations and highlight the importance of managerial wisdom for sustainable growth. Finally, they offer advice for strategic leaders on leading effectively in highly turbulent economic, social, technological, and multicultural times.