Updated: Jan 15, 2019
I am sure by now you know, well, have heard that content marketing is the wave of the now, and future. If you have no idea what I am talking about then let me start by defining "Content Marketing " best I can.
What is Content Marketing?
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online- Wikipedia Content created for Content Marketing does not have to be in direct correlation with your service offering, but rather serve as a helpful resource for your audience. For example, if you offer business consulting services, you can distribute helpful startup funding resources to your small business owner clients. Here there needs to be a mantra that is the antithesis of the old sales adage that states that you should Always be selling. Provide useful non-salesy resources to help establish yourself as an expert on your vertical.
What were we talking about again?
So, now we have some idea what Content marketing is. It is important to include concise, easy-to-digest types of content in your Content marketing. Video can be a great way to deliver long-form helpful content in a way that is entertaining and engaging. According to a recent report by Cisco, video will account for 82% of all internet traffic by 2021. So you see, this is the time to take full advantage of the video revolution to help connect with your audience. Video can help you:
Boost Your Brand Image
Video is a great way to make your Brand identity come alive. Video is especially helpful if the products or services you offer is more on the technical side. Such services can include home restorations, graphic design, etc. Create visually-appealing video content to deliver to your current clients and potential customers.
Keep your audience engaged
Various studies have proven that video is a very potent way to grab the attention of your audience, especially online. By simply including the word "Video" in the subject line of your emails will help boost open rates by 64%. You cannot build and deploy an effective, 21st-century marketing plan without having a "Video" Strategy. An overwhelming 50% of Internet users have indicated that they would like to see more video content from their favorite brands.
Tell a more dynamic Story
The thing about video is that it helps unfold an otherwise long and boring story in a more entertaining and engaging format. Video is the go-to type of content when you have a long story to tell and are afraid that writing a long blog post or guide will not be effective methods of getting your message out there.
Chartbeat conducted an extensive survey of user behavior across 2 billion web visits over a period of one month and found that most people who click do not read. The survey also found that a shocking 55% of web surfers spent less than 15 seconds on a page. When it came to articles, they found that one in three article page visitors spent less than 15 seconds on the article they clicked on.
These stats get worse when you survey younger audiences. So you see how important it is as a marketer to find new ways to tell your story in much quicker formats with video.