Brands looking to remain relevant among millennials must embrace Snapchat a a legitimate marketing medium.
Snapchat is the ideal platform for brands looking to engage millennials in a meaningful, natural way. The unexpected popularity of the platform Has forced brands to identify needs previously unrecognized.
Brands looking to remain relevant among young people must come around to using Snapchat as a marketing medium
As of the latest reported period, the photo and video sharing app had 186 million daily active users worldwide. With an estimated 37 million monthly active users in the United States, Snapchat easily ranks among the most popular social apps in the country.
According to U.S. teenagers in spring 2017, Snapchat is the most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook.
Here are 3 reasons why brand must take Snapchat seriously in terms of marketing
Millenials and teens love to share content on Snapchat. More than any other social network, content on Snapchat is typically shared two to three times more. Snapchat-based content is usually short and easily digestible for a demographic that is constantly being bombarded with information.
The company has spent the last years developing tools and features to help users easily share rich content with their circle of friends.
This presents any small business with a unique opportunity to capitalize on how easily content can go viral on the app.
2. Informed Audience
It is common Knowledge that the Snapchat user is one of the most informed users out there. The average Snapchat user spends a significant amount of time reading news articles and keeping up with the happenings of the day, etc. This presents marketers with a group of prospective customer who is well aware of your brand's mission and image. Therefore making conversion easier.
3. The numbers are too good to ignore
Over 60% of U.S individuals ages 13 to 34 are Snapchat users. A fairly significant portion of the coveted millennial demographic uses Snapchat. Brands can communicate with this group by creating unique content that fits into the Snapchat ecosphere.