Updated: Jan 18
Awesome new releases to help every sales professional or marketer navigate business in the COVID era.
As we all continue to deal with the effects of COVID-19, we all find ourselves having to develop new tactics to help grow our businesses. As entrepreneurs, we find ourselves in the unenviable position(s) where we must learn new ways to do old things or find new businesses to invest in altogether.
In keeping with our commitment to providing you, our readers, with the resources we feel may help you on your way to starting and building new (and old) businesses, here are three books from our own shelves we thought you should check out.
THE ART OF THE CROSS-SALE: Learn how to grow your Insurance Agency through cross-selling and up-selling
The Art of The Cross-Sale is yet another powerful insurance sales book from Gathoni Njenga, Author of Prospecting by The Numbers. In this book, she shares various useful sales and cross-selling tips based on her decades-long experience starting and running her own Insurance Agency. This is a useful book for folks looking to grow their existing book of business, or anyone starting out in the insurance business.
AN AWESOME, SIMPLE, DELIGHTFULLY RELATABLE, KITCHEN TABLE STARTUP SURVIVAL GUIDE
This book is about what you need to know to help you successfully start your next company, introduce your next new service to the marketplace, or to help you launch your next product. In this book, I get a bit into the details about all the issues any entrepreneur needs to consider and fully plan for to help increase the chances of a smooth transition. In this book, we look at matters related to - Business planning and market research- Product development- Sales and Marketing ( Planning)- Funding and capital requirements.
A Beginner's Guide to Tribal Marketing: Go beyond demographics and connect with new customers based on their shared interests.
OUR NEED TO BE TRIBAL although often destructive does not have to be. Not all the time. As humans, we need, no desire to connect with others like us. Others with similar backgrounds, similar stories, interests, fears, tragedies, and so on do not have to define our actions in any inherently counter constructive way. We find strength in our times of need by leaning on those who understand us the most. Those who are "like us".