Search
Bernice Njoroge
- Jan 18, 2020
- 7 min
Follow the leader: Uncovering Marketing Tribes within Your Customer Base
Crown yourself the leader of the tribe. Show that you understand the needs of your audience and they will follow. #tribalmarketing #digitalmarketing #contentmarketing #socialmediamarketing A starting point to help you understand the need to uncover tribes of customers and perhaps build your own passionate groups of users. Although, the "uncovering" part of this equation seems to be the technique du jour among many well-known brands. The truth is, it is far easier to find, cu
264 views
Shacoya J.
- Oct 14, 2018
- 3 min
Why You Should Create Shareable Content: 5 Proven Benefits
Creating content that can easily be shared online is one of the most effective ways to build brand awareness and attract new customers. It is safe to say ( by now ) that Content marketing has all but eclipsed the increasingly less effective traditional marketing methods such as display advertising and text ads. The focus has shifted from pitching products/services to providing timely and useful content to help potential and existing customers. From solopreneurs and small busi
34 views
Jessica Wallace
- Aug 7, 2018
- 3 min
3 Reasons Why You Should Make Video A Big Part Of Your Content Marketing Strategy
I am sure by now you know, well, have heard that content marketing is the wave of the now, and future. If you have no idea what I am talking about then let me start by defining "Content Marketing " best I can. What is Content Marketing? Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online- Wikipedia
Content created for Content Marketing does not have to be in direct correlation with your service offe
18 views
{"items":["5e033954ad141f0017bd8ba6","5e0721da951fb0001789d161","5e02276ce9133700174d51ad","5e04a8abba375b0017391343","5e01e3f6d1d35100171b33d6","5bc315aa7c6fcb0014b7af4e","5bb9ebdc012a580014d46306"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":30,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":32,"galleryMargin":0,"scatter":0,"rotatingScatter":"","chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCropRatios":"","columnWidths":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":1,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":true,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_THE_RIGHT","galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","slideAnimation":"SCROLL","scrollDirection":0,"scrollDuration":400,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":1,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"jsonStyleParams":"","gallerySizeType":"px","gallerySizePx":940,"allowTitle":true,"allowContextMenu":true,"textsHorizontalPadding":-30,"itemBorderColor":{"value":"rgba(232, 230, 230, 0)"},"showVideoPlayButton":true,"galleryLayout":2,"targetItemSize":940,"selectedLayout":"2|bottom|1|fill|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0.5},"container":{"width":940,"galleryWidth":972,"galleryHeight":0,"scrollBase":0,"height":null}}
Recommended Reading
.png)