Effective marketing today seeks to reach people not just based on their age, gender, and other demographics but based on their behavior, interests, etc. #tribalmarketing #digitalmarketing #contentmarketing #socialmediamarketing As I mentioned earlier, businesses today, big and small must come up with new ways to reach new customers and form deeper connections with existing ones. This is the essence of building a brand. This is the whole point. One must do so while maintaining

Crown yourself the leader of the tribe. Show that you understand the needs of your audience and they will follow. #tribalmarketing #digitalmarketing #contentmarketing #socialmediamarketing A starting point to help you understand the need to uncover tribes of customers and perhaps build your own passionate groups of users. Although, the "uncovering" part of this equation seems to be the technique du jour among many well-known brands. The truth is, it is far easier to find, cu

Tapping into an engaged group of like-minded individuals who are passionate and dedicated to their beliefs can be a powerful tool in your ma

Businesses today must look upon this element of relationship-building with the utmost seriousness and invest the resources needed to build l

To engage a desired audience fully, we must learn to connect with them in ways that go beyond their proposed need or want for what we offer.

Creating content that can easily be shared online is one of the most effective ways to build brand awareness and attract new customers. It is safe to say ( by now ) that Content marketing has all but eclipsed the increasingly less effective traditional marketing methods such as display advertising and text ads. The focus has shifted from pitching products/services to providing timely and useful content to help potential and existing customers. From solopreneurs and small busi

I am sure by now you know, well, have heard that content marketing is the wave of the now, and future. If you have no idea what I am talking about then let me start by defining "Content Marketing " best I can. What is Content Marketing? Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online- Wikipedia Content created for Content Marketing does not have to be in direct correlation with your service offe