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Email Marketing Blueprint
Don’t just take my word for it. Take a look at what leading Internet companies are doing in the area of email marketing. If you are on Amazon’s mailing list or bought something from them before, notice that Amazon.com always sends promotional email offers recommending other products related to your previous purchase? They do not give free tips. They do not give ‘how tos’ and they certainly don’t give free content. They are in business of selling you more stuff, and that’s coming from an Internet company that 34 billion dollars a year in revenue! Groupon.com always send bulks of discount offers in their emails. But they never give free content. It’s always been promotional emails all the way! These are just prime examples. Subscribe to the list of any big companies and you will see they always send out email offers; not free content!